Purpose:

The Brand Perception Survey measures how well customers recognize and connect with your brand, focusing on brand awareness, emotional engagement, and alignment with customer expectations. This survey helps businesses evaluate how their brand is perceived at different touchpoints, and ensures that their messaging and interactions remain consistent. Understanding brand perception is essential for improving brand recognition, increasing customer awareness, and ensuring the brand aligns with the company’s core values.

Approximate Duration:

3-4 minutes.

When/How the Survey is Used:

This survey is used periodically to gauge brand health and customer awareness, as well as to assess how your brand stands in relation to competitors. It helps refine marketing efforts and improve brand engagement strategies by understanding customer recognition and perception.

Benefits:

• Assess brand awareness: by measuring customer recognition and familiarity with your brand.
• Improve consistency: in brand messaging across all customer interactions and channels.
• Enhance marketing strategies: by aligning customer perceptions with your brand's intended image.

Why It’s Useful:

Helps identify gaps in customer expectations and brand image alignment.

Example Questions

• "How familiar are you with our brand?"
• "How does our brand stand out compared to competitors?"
• "What comes to mind when you think of our brand?"