Unlocking Franchise Success Through Advocacy, Commitment, and Engagement

Welcome to the ACE Franchisee Satisfaction Survey page! This dedicated resource is designed to help franchisors gain actionable insights into their franchise networks. Conducted by Psych Press in collaboration with FRI (Franchise Relationships Institute) the survey leverages over 25 years of research and expertise to provide franchisors with a reliable assessment of network health. 

Why Choose the ACE Franchisee Satisfaction Survey?

Building a thriving franchise network begins with understanding the mindset of your franchisees, across 23 key areas within the dimensions set out below. It’s called the ACE Mindset, which stands for Advocacy, Commitment, and Engagement, is a key, benchmarked indicator of franchisee satisfaction and long-term success, driven down to specific group level if required.

Key Benefits of the ACE Survey:

• Identify Risks: Pinpoint clusters of disengaged or dissatisfied franchisees and the root causes of their concerns.  Benchmark your franchisee sentiment against all franchisees / all industry sectors or those in your industry.
• Boost Recruitment: Use data-driven insights to strengthen your network partner recruitment program.
• Foster Trust: Build stronger relationships by providing franchisees a confidential platform to share their honest opinions.
• Actionable Insights: Benchmark performance and engagement metrics to industry standards and transform findings into practical strategies with year-on-year comparisons. 

What Will You Learn?

The ACE Survey goes beyond surface-level data, offering a comprehensive view of your network's strengths and areas for improvement. Here’s what you can expect:

1. ACE Satisfaction Measure franchisee satisfaction across 24 key statements and benchmark results against industry standards. Gain clarity on how well your network meets franchisees' needs and expectations.
2. ACE Mindset Index Evaluate franchisees’ willingness to: 
   • Advocate for your brand,
   • Commit to reinvestment, and
   • Engage with network strategies.
3. Field Consultant Performance Assess franchisees’ satisfaction with field consultants, identifying group training needs and areas for improved franchise manager support.
4. Service Effectiveness (Optional) Understand how franchisees perceive the value of specific services offered, providing insights into areas for optimisation.
5. Anonymous Feedback Receive open-ended responses to uncover unfiltered opinions about network operations and opportunities for growth. Franchisees can express their feelings and opinions to trusted, registered psychologists. This is known to increase honest and ‘unfiltered’ responses which increases the breadth, value and usefulness of the feedback.

How It Works

• Survey Distribution Franchisees receive a confidential survey invitation from Psych Press, ensuring unbiased data collection and respondent anonymity.
• Data Analysis Responses are processed by a dedicated research team. Data is aggregated, anonymised, and presented in easy-to-interpret charts and benchmarks.
• Comprehensive Reporting
  • Demographic insights
  • Satisfaction metrics across six dimensions
  • Trends compared to prior surveys
  • Sector benchmarks for deeper context
  • Presented in an online dashboard for instant comparisons and ‘drill down’ details
• Actionable Insights: Benchmark performance and engagement metrics to industry standards and transform findings into practical strategies with year-on-year comparisons. 
• Formal online debriefing session with appropriate questioning and discussion 

The ACE Mindset: The Key to Growth

A strong ACE Mindset is built on meeting franchisees' social and business needs. By fostering advocacy, commitment, and engagement, you lay the groundwork for a resilient and growth-oriented franchise network. 

• Advocacy Satisfied franchisees who recommend your brand are the foundation for future growth.
• Commitment Retain and nurture franchisees willing to reinvest in the business.
• Engagement Collaborate with franchisees who support and participate in strategic initiatives.

Proven Expertise in Franchise Surveys

Since 1996, Psych Press has specialised in delivering psychological assessments and tailored surveys to businesses worldwide. Our partnership with FRI combines extensive research expertise with practical franchise management insights, ensuring the ACE Survey delivers results you can trust.

Our client continuance rate of over 90% establishes the survey as a strategic asset delivering high-value insights that directly support brand loyalty, franchise satisfaction, new product development, and operational excellence.

Please contact one of our consultants to talk more about the ACE Franchisee Satisfaction Survey at [email protected] or please ring us at +61 3 9670 0590.

If you would like to access Franchisor training workshops or professional development activities, please contact FRI via this link - https://www.franchiserelationships.com/.